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Account Health Score

Based on 150+ optimization parameters

45/100

Your account is heavily underperforming due to massive keyword overlap and unoptimized PMax campaigns. Immediate structural changes can recover up to 40% of wasted spend.

Critical Anomalies Detected

Wasted Spend

high

Broad match keywords are triggering irrelevant B2C search terms in a B2B campaign.

Financial Impact: $3,450 / month
AI Recommended Solution:

Add 150+ negative keywords (provided below) and switch core converting terms to exact match.

PMax Cannibalization

critical

Performance Max is stealing branded search traffic from your dedicated Brand campaign, artificially inflating its ROAS.

Financial Impact: $1,200 / month in inflated CPCs
AI Recommended Solution:

Implement account-level negative keywords for your brand terms to force PMax into generic discovery.

Conversion Tracking Issue

medium

Primary conversion action 'Purchase' has a 12% drop-off compared to GA4 records.

Financial Impact: Unknown (Data Loss)
AI Recommended Solution:

Migrate to Server-Side Tracking (GTM SS) and enable Enhanced Conversions via Google Ads API.

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